DATA-DRIVEN
ADVERTISING
28
Accounts we are managing
3.8 Mio. €
Budget we have spent
162%
Our average profitability
Advertising
How We Approach
Advertising
Audience Analysis
While we already create a multi-facetted audience profile beforehand, we use the first 2 to 4 weeks of any advertising campaign to test the waters and get actual data of humans interacting with the media. This helps us both narrow down target demo- and psychographics, but also informs our usage and additional production of marketing media for the long-term success of the campaign.
Media Testing
Having accumulated fact-based knowledge of the target audience, we move on to systematically testing a wide variety of media formats, lengths and messaging. This process usually takes 1 to 2 months and results in a portfolio of highly converting combinations of both texts and imagery, which we can base the next 2-3 months of advertisements on.
Scaling Results
As soon as we have identified the best-performing pieces of media, we systematically increase spending to multiply results. We also tap into demo- and psychographically adjacent market segments to gain access to a larger potential customer base, preventing overdelivery of advertisements to a small audience.
Optimization
Constant changes in both the advertising markets as well as the living realities of consumers make relentless pivoting & adaption become the difference between a short-term surge in sales and long-term advertising success. Our team stays on the edge of our industry to make sure we are always using the latest knowledge and features available to support our proven advertising strategies.
Services
What we have to offer
Market Research
Aquiring bulletproof data about the people you are selling to is the basis of any well-performing ad campaign. Using both demographical and psychological research, we paint a clear picture of the audience we will be communicating to before starting any marketing efforts.
Campaign Management
After marketing media is producded, getting that media in front of the right people at the right place at the right time becomes the deciding factor between a surge in sales and a large pile of burned money. Our Media Buyers manage the purchase of millions of advertising spaces
Media Creation
Our team is capable of digitally producing conversion-oriented video, imagery, text and web pages that capture the attention of users, even in crowded advertising markets. When scaling sales of digital products and services beyond country borders and clear communication.
Consulting
Helping you advertise profitably is our highest priority. Our experts can assist you or your marketing staff with the development of advertising strategies, creating media, building funnels and almost everything else your business needs to drive scalable revenue.
Tracking & Reporting
While our services aim to take as much work off of you and your team as possible, we do make sure all people involved are kept up-to-date on the latest results of our efforts and our progress towards the goals we have set together.
Training & Coaching
We offer workshops, group coaching and 1-on-1 mentoring, where you or your marketing staff do not only learn all about the latest and best performing advertising practices, but we also work on your running campaigns to practice the theory and processes in a live environment.
FAQ
Frequently Asked Questions
When you recoup and even exceed the costs of an advertising campaign through the additional profit it generates, you have created a self-funding revenue channel.
This channel not only helps you to acquire new customers, but also to continuously strengthen your business and your brand.
We recommend ads on 4 of the most used web services by monthly active users (MAU):
Facebook (approximately 3 billion MAU)
Instagram (approximately 2 billion MAU)
TikTok (approximately 1.5 billion MAU)
Google (approximately 14 billion searches per day)
The main factor in choosing these advertising platforms is their ability to optimize ad delivery based on conversion data, which in our experience leads to a higher ROAS (Return on Ad Spend) than on other platforms.
As a business owner, you only need a digital offer (product or service) and a way for customers to pay you for it online. We can take care of everything else.
To ensure your advertising campaign can be extensive and successful, we require a total budget of at least €3,000 per month.
The required budget for a campaign depends heavily on the scope of your project. Nevertheless, you can get an initial overview of our pricing structures here.
We primarily prioritize the profitability of your campaigns. Our experienced advertising experts always keep an eye on your ads, and you will be in close contact with your personal account manager so that we can react with agility to the rapid changes in the advertising market.
